Privacy Policy

1. Introduction

MarkEd Digital Ltd ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are registered in England and Wales (Company Number: [To Be Added]) and our registered office is in London, United Kingdom. We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information from you:

• Name and contact details (email address, phone number)
• Company name and business information
• Communications you send to us
• Information you provide when booking a consultation
• Marketing preferences and communication history

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website and search terms used
• Cookies and similar technologies (see our Cookie Policy)

3. How We Use Your Information

We use your personal data for the following purposes:

• Service Delivery: To provide our digital marketing and web development services
• Communication: To respond to your enquiries and send service updates
• Marketing: To send you relevant information about our services (with your consent)
• Improvement: To improve our website and services
• Legal Compliance: To comply with legal obligations and protect our rights
• Analytics: To understand how visitors use our website

4. Legal Basis for Processing

We process your personal data based on the following lawful grounds:

• Consent: When you have given explicit consent for specific purposes
• Contract: To fulfil our contractual obligations to you
• Legitimate Interests: For our business operations and service improvement
• Legal Obligation: To comply with UK laws and regulations

5. How We Share Your Information

We may share your information with:

• Service Providers: Third-party companies that help us deliver our services (e.g., hosting providers, email services)
• Analytics Partners: To help us understand website usage (e.g., Google Analytics)
• Legal Authorities: When required by law or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal data to third parties.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Access controls and authentication
• Staff training on data protection

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Client data: Duration of contract plus 6 years (UK tax requirements)
• Marketing data: Until you withdraw consent or request deletion
• Website analytics: 26 months (Google Analytics default)
• Email communications: 3 years from last contact

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Lodge a Complaint: Contact the ICO (Information Commissioner's Office)

To exercise any of these rights, please contact us at contact@markeddigital.co.uk

9. Cookies

We use cookies and similar technologies to enhance your browsing experience. For detailed information, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government or adequacy decisions.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection: